DuPont Expands Sustainable Carpet Offering in Europe

  • Maribel Rivera
    United States

DuPont™ Sorona® has announced further expansion into the European market with three key carpet and rug manufacturers, including The Balta Group, a global market leader.  The Balta Group is officially launching the AMAIZE® carpet collection which is made with DuPont™ Sorona® renewably sourced polymer and patented DuPont fiber technology.  HBC Bulckeart and Fletco Carpets have also launched carpet and rug styles made with DuPont™ Sorona®. The carpets and rugs were on display during the Domotex Hanover - World of Flooring Show, January 12-15, 2013.

“European markets are demanding more renewable materials without compromising durability, stain resistance, softness or luxury,” said DuPont™ Sorona® carpet segment leader John Lyons. “This is why we are especially pleased to make this announcement with true leaders in the space, demonstrating our combined ability to collaborate to bring about better solutions for our customers.” 

AMAIZE® carpet made with DuPont™ Sorona® from The Balta Group is available in numerous styles, aptly named after prolific innovators from the past and present.  Newton, reflects the trend of modern simplicity.  Edison, encompasses up-to-the minute and timeless classic.  Nobel, is beautiful and practical.  Darwin, high quality chic carpet with timeless beauty.  This carpet collection is available in a variety of colours and styles from The Balta Group.

HBC Bulckaert is adding to its SENS luxury rug collection made with DuPont™ Sorona® with the launch of the ‘Kreative Kids’ collection aimed at children ages 7 to 13 and the ‘Joyful Kids’ collection for children under 8 years old.  In addition to their Persian designs, contemporary designs are available in the new collection. 

STARCK by Fletco carpet tiles now includes styles that are made from DuPont™ Sorona® in the “Thick Line” collection. The vivid square tiles featuring unique figures, icons, patterns and colors can be mixed and matched for maximum design flexibility..

Sorona® is a renewably sourced polymer used primarily in fiber applications including fiber for textiles used in apparel and home, office and automotive interiors, and fiber for carpet including residential, commercial and automotive carpet and mats. In addition to replacing petrochemical based ingredients with those made with renewable resources, Sorona® also provides a 30 percent reduction in energy use and 63 percent reduction in carbon dioxide emissions compared to incumbent materials such as nylon 6.

The above introductions expand the offerings in Europe already available from Mohawk and Dura.  For more information on the performance and environmental benefits of DuPont™ Sorona®, please visit

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials and services since 1802. The company believes that by collaborating with customers, governments, NGOs and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit

Sorona® contains 37% annually renewable plant based ingredients by weight (28% biobased carbon)