New Commercial Carpet Collection with DuPont™ Sorona® Featured at Greenbuild 2011
Wendy RosenUnited States(650) 284-6429E-mail: firstname.lastname@example.org
“What Moves You” by Lees Features DuPont™ Sorona®
TORONTO, Oct. 3, 2011— DuPont™ Sorona® renewably sourced polymer is the fiber of choice for the new “What Moves You” commercial carpet collection from The Mohawk Group. The new Lees styles will be featured at the DuPont™ Sorona® Booth #1135N at Greenbuild, the leading ‘green’ design and construction exposition and conference sponsored by the U. S. Green Building Council running from Oct. 4 – 7, 2011, in Toronto, Canada.
“With Lees, it is exciting to see the first adoption of this winning combination of performance and environmental benefits in a carpet tile, an increasingly important and fast-growing segment,” said John Lyons, global carpet segment manager for DuPont™ Sorona®. “Sorona® fiber technology enables carpet mills to offer products that provide the critical performance attributes that commercial interiors demand while also helping to reduce dependency on fossil fuels by using ingredients made with rapidly renewable resources instead of petrochemicals. This is just one example of how DuPont is collaborating with customers to help address the world’s biggest challenges.”
The new Lees offerings join the Sorona® styles previously available through Durkan and Karastan Contract. All feature SmartStrand® Contract fiber made with DuPont™ Sorona® and all provide the unique combination of unsurpassed performance coupled with environmental benefits.
The successful partnership between Mohawk and DuPont began in 2005 with the launch of Sorona® in residential carpet and now the two companies are revolutionizing the commercial carpet industry with both broadloom and tile offerings in Karastan Contract, Lees and Durkan products.
“Regardless of “What Moves You,” SmartStrand® Contract is the fiber of choice for today’s sustainable designs,” said David Duncan, vice president of marketing for Mohawk. “SmartStrand® Contract with Sorona® wins regardless of whether your design specs require performance or environmental benefits for LEED® points, since it contributes to both — in exceptional ways.”
At this year’s Hospitality Design Expo in Las Vegas, Nev., Mohawk introduced several new Durkan products featuring Sorona® for the hospitality market. Styles included vivid prints and unique patterns. Fiber made with Sorona® enables bright colors and sharp prints as evidenced in the two brilliantly colorful winning designs at HD Expo 2011.
Sorona® received a ‘Best of Neocon’ award for carpet fiber at this Neocon 2011 at the Merchandise Mart in Chicago.
DuPont introduced nylon at the 1939 world’s fair. Now, over 70 years later, DuPont is once again providing leading innovation to the carpet market with Sorona®. In addition to the exceptional performance and quality expected from DuPont, Sorona® also provides a wide variety of environmental benefits that contribute to LEED® points in several areas. The performance of Sorona® is so unique that in 2009 it was granted a new generic — triexta — by the FTC.
Sorona® was one of the first products to be certified as biobased by the U.S. Department of Agriculture Biopreferred Labeling program. Carpet with Sorona® also qualifies for the USDA Biopreferred Purchasing Program for state and federal carpet purchases. In August 2011, Sorona® received Oeko-Tex® 100 for Product Class 1 certification from Oeko-Tex, the most stringent testing category and certifies Sorona® as safe in use for textiles and carpet for infants and toddlers. Sorona® is one of the first bio-based textile polymers to demonstrate highly desirable technical and life cycle advantages for a wide range of products from apparel to carpets. Oeko-Tex® certification verifies Sorona® is free from dangerous levels of harmful substances and meets REACH and CPSIA requirements in the EU and USA. For more information on Sorona® visit sorona.dupont.com.
The new DuPont™ Sorona® commercial carpet product offerings will be featured during Greenbuild at the DuPont™ Sorona® booth 1135N. DuPont is a member of the U.S. Green Building Council.
DuPont — one of the first companies to publicly establish environmental goals more than 20 years ago — has broadened its sustainability commitments beyond internal footprint reduction to include market-driven targets for both revenue and research and development investment. The goals are tied directly to business growth, specifically to the development of safer and environmentally improved new products for key global markets.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.
Sorona® contains 37% annually renewable plant based ingredients by weight (28% biobased carbon)